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Democratising Football Through The Blockchain

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Football is nothing without fans.

- Jock Stein

3d

THE LOYAL FAN EXPERIENCE

The London Football Exchange is a global movement to create the ultimate sport community where fans partake in exclusive club and fan experiences

Fan Experience
Wallet
LFE WALLET

Secure crypto-wallet to manage LFE services, tokens, tickets, & exchange account

Payments
LFE PAYMENTS

Pay everywhere with fiat currencies & LFE tokens online & at participating local LFE retail locations

Points
LFE POINTS

Earn & redeem LFE tokens, points & offers for being a loyal fan

Events
LFE EVENTS

Exclusive events & VIP access to clubs, players, & special events

Access
LFE ACCESS

Exclusive LFE player, club, & venue access, ticketing, & special LFE seating

Exchange
LFE EXCHANGE & MOBILE APP

Buy, sell & trade LFE tokens. Access exclusive LFE services & premium content

Club-Packages
LFE Club PACKAGES

LFE destination travel packages & exclusive offers from your favourite LFE club

Gear
LFE Gear

LFE gear showcasing your favourite player, club, & league everywhere you go

LFE ITO TIMELINE

15/1/2018 to 11/2/2018

HNW/Pre-Sale

$0.12

12/2/2018 to 25/2/2018

Early Backers

$0.14

26/2/2018 to 18/3/2018

Pre-ITO

$0.16

19/3/2018 to 8/4/2018

ITO Round 1

$0.18

9/4/2018 to 28/4/2018

ITO Round 2

$0.19

29/4/2018 to 20/5/2018

ITO Round 3

$0.20

LFE TOKEN SALE

Token Name

  • LFE

Total Tokens

  • 4,000,000,000

Tokens to be Sold via ITO

  • 2,400,000,000

Timelines

  • Pre-Sale: 15 January 2018 to 11 February 2018
  • Public Crowd Sale: 12 February 2018 to 20 May 2018

Token Sale Structure

  • $0.12 Pre-Sale ($10,000 USD minimum, Crypto Only)
  • $0.14 Early Backers ($10,000 USD minimum Crypto + Fiat Currency)
  • $0.16 Pre-ITO
  • $0.18 ITO Release 1
  • $0.19 ITO Release 2
  • $0.20 ITO Release 3

Fundraising Goal

  • Approximately $350,000,000 USD

Currencies Accepted

  • Bitcoin (BTC), Ethereum (ETH), Ripple (XRP), bank transfers supporting fiat currencies, GBP, EUR, USD, AUD, and CHF.

With regard to token issue, the LFE Tokens will be issued to the LFE Contributors approximately six weeks after the closure of the ITO.

Pre - Sale
15.01.18 - 11.02.18
$0.12
Early Backers
12.02.18 - 25.02.18
$0.14
logoLFE
PRE - ITO
26.02.18 - 18.03.18
$0.16
ITO - R2
09.04.18 - 28.04.18
$0.19
ITO - R3
29.04.18 - 20.05.18
$0.20
ITO - R1
19.03.18 - 08.04.18
$0.18

LFE ITO TIMELINE

LFE ROADMAP

TECHNICAL

John Doe

COMMERCIAL

John Doe

John Doe
Q3-Q4 2015

● Market research and R&D in Colombia, Brasil, Venezuela, Argentina, Peru, Ecuador, Panama, Bolivia, Chile, Mexico.

John Doe

InfiniXchange demonstration

John Doe
Q1–Q2 2016

● Market research and R&D in Singapore, Malaysia, Cambodia, Vietnam, Thailand, Philippines, Indonesia, Hong Kong, Japan, South Korea, Burma, Taiwan.

● Company admin infrastructure investigation Philippines BPO industry.

● Legal formation of group companies

John Doe

John Doe
Q3-Q4 2016

● EU and UK business development, market research, regulatory investigation

John Doe

John Doe
Q1 2017

● Legal formation of specific entities

● Regulatory investigation

John Doe

John Doe
Q2 2017

● Football Finance industry dialogue, education (outreach with universities)

● Dialogue with Football Finance Directors UK, France, Spain

John Doe

Compliance token development

John Doe
Q3 2017

● Specific entity formed: LFE MARKET incorporation

● Staffing and future ambassador dialogue

● Continued regulatory investigation

John Doe

RegTeX User Vetting

LFE Exchange Demonstration

John Doe
Q4 2017

● Multiple Football Club agreements in principle

● Regulatory sign off

● Staffing pan EU, USA, UK.

● Appointment of Law firm CMS Cameron McKenna Nabarro Olswang LLP

John Doe

LFE Enrollment Platform

LFE Initial Token Offering (ITO)

John Doe
Q1 2018

● STADIUM PARTICIPATION HoT’s x 5 clubs UK, Austria, Belgium

● LFE Exchange Club HoT’s x 20 clubs UK, Austria, Belgium

John Doe

LFE Payment Demonstration

LFE ITO Completion

John Doe
Q2 2018

● STADIUM PARTICIPATION HoT’s x 10 clubs Austria, Belgium, Germany, Switzerland, Poland, Serbia, Bosnia, Croatia,

● STADIUM PARTICIPATION HoT’s x 10 clubs Austria, Belgium, Germany, Switzerland, Poland, Serbia, Bosnia, Croatia,

● LFE Exchange Club HoT’s x 20 clubs , Austria, Belgium, Germany, Switzerland, Poland, Serbia, Bosnia, Croatia,

John Doe

LFE Token Issuance

LFE Marketplace Alpha

LFE Club Token issuance #1

John Doe
Q3 2018

● STADIUM PARTCIPATION HoT’s x 10 clubs, Spain, France, Portugal, Italy

● LFE Exchange business development Latin and Central America

● LFE Exchange Club HoT’s x 30 clubs Globally

John Doe

LFE Points Demonstration

LFE Ticketing Demonstration

Additional LFE Club Token Issuances

John Doe
Q4 2018

● LFE Exchange Club HoT’s x 20 clubs Latin Central America

● STADIUM PARTCIPATION HoT’s x 5 clubs Latin Central America

John Doe

LFE Exchange Opens

LFE Dashboard

LFE Pay Debit Card

LFE POS Merchant API

Regulatory Approval LFE Exchange

John Doe
Q1 2019

● LFE Exchange Club HoT’s x 50 clubs Globally

● STADIUM PARTCIPATION HoT’s x 25 clubs Globally

John Doe

LFE Experience Expansion

LFE POS Servicesn

John Doe
Q2 2019

John Doe
End

LFE EXCHANGE ARCHITECTURE

architecture

LFE Exchange Demo

In the News

Our Team

LFE ORGANISATION

LFE ADVISORS

ITO ADVISORS

ITO AMBASSADORS

LFE Partners

LFE FAQs

Frequently Asked Questions

What is an LFE Token?

The LFE Token is a utility Token which enables Token holders exclusive access to football related services, merchandise, events or unique VIP experiences.

What is the difference between an LFE Token and Bitcoin?

Bitcoin is an anonymous cryptocurrency which is mined. Whereas, the LFE Token is a Crypto-token offered by the LFE Group to LFE contributors access to various football related services and facilities and its utility is limited to use within the LFE ecosystem.

Is the LFE Token legal?

Yes. This initiative is being operated under continuing guidance from our appointed legal advisers.

Where is the LFE enterprise located?

The company is registered under the company name, LFE Market Ltd with a registered office address at, 3rd Floor, 207 Regent Street, London, W1B 3HH, United Kingdom.

What is the process to purchase LFE Tokens?

The process begins with online registration at www.lfe.com. You will then have to complete a Know Your Customer / Anti-Money Laundering (KYC/AML) process to verify that you are who you say you are and that your participation is compliant with current global legal requirements. Upon successful verification, you are able to purchase the LFE Tokens using either conventional FIAT based currencies (GBP, EUR, USD, AUD, CHF) or cryptocurrencies (BTC, ETH, XRP, XLM).

How do I purchase LFE Tokens?

When the ITO opens (opening dates below) interested buyers from eligible countries across the world will be able to enroll and purchase the LFE Tokens using multiple payment options via www.lfe.com

How do I spend my LFE Tokens?

Once you purchase your LFE Tokens and the Tokens have been deposited into your account, it is intended that you will then be provided with further instructions to view, select and access football related services, merchandise, events or unique VIP experiences.. Please note that you will not be able to use the LFE Tokens until the platform is fully established and further information is set out in the White Paper.

How do I purchase shares in the football club that I support?

It is intended that you will be given preferential access to purchase shares in participating clubs from your account. Further details will be made available.

Why is LFE on the blockchain?

LFE was built on blockchain technology to leverage the inherent self-administering capabilities, flexibility, accessibility and scalability. A blockchain is a distributed public database that keeps a permanent record of digital transactions. This distributed database is not controlled by a central administrator, but instead is a network of replicated databases (meaning each node in the network stores its own copy of the blockchain) that is shared and visible to anyone within network. Every “block” in this blockchain contains a record of recent transactions, a reference to the block that came immediately before it, and an answer to a difficult mathematical puzzle, among other things. Thanks to this setup, anyone can own and transfer assets digitally without the need for a third party ensuring confidentiality, compliance and is fundamentally more cost-effective than the conventional third-party intermediaries that typically provide these types of services.

When will the ITO take place?

Pre-Sale (a minimum of $10K USD contribution) is scheduled to start 15 January 2018 and run through to 11 February 2018, Early Backers (a minimum of $10K USD contribution) can enroll starting 12 February 2018 to 25 February 2018 and full ITO is scheduled to start 26 February 2018 and run through to 20 May 2018.

What is the advantage of participating in the ITO rather than just waiting until launch?

An ITO process has similarities to other crowdsourcing mechanisms for raising funds and as an incentive, early adopters or participants are offered significant discounts for participating early on in the process. You can wait until the London Football Exchange is launched, but you will not be eligible for the discounts compared to those that participate in the ITO.

Can I make multiple deposits to the ITO? For instance, deposit 1 ETH today and then another 1 ETH next week?

Yes. You can make as many deposits as you like as frequently as you like during the ITO. You can also use multiple wallets to make those purchases. Note that value of discounts may vary over the course of the ITO.

When will I receive my LFE Tokens?

LFE Tokens will be distributed when the LFE platform goes live, which is approximately six weeks after the closure of the ITO. Please check the LFE.com website for exact dates and notifications

When will LFE Tokens be issued to contributors?

LFE Tokens will be issued to the LFE Contributors approximately six weeks after the closure of the ITO.

Which digital currencies can I use?

Digital currencies supported include Bitcoin (BTC), Ethereum (ETH), Ripple (XRP) and Stellar (XLM).

How will the ITO funds be spent?

Marketing and Community Development (20%); Operations and Business Development (25%); Platform Development (50%); Reserves (5%). See whitepaper for more details

Who exactly am I contracting with?

By purchasing a LFE token you are entering into a contract with the LFE Exchange, a company incorporated in England & Wales, The LFE Exchange intends to apply to the United Kingdom financial services regulator, the Financial Conduct Authority (FCA) to become regulated to operate the LFE platform

Who is issuing and sponsoring the product, what are their backgrounds, and have they provided a full and complete description of the product? Do they have a clear written business plan that I understand?

A comprehensive document, the LFE Whitepaper is available for download on the LFE web site www.lfe.com. The whitepaper, describes in detail, the product concept and plans for its development, and delivery as well as complete backgrounds on the core members of the LFE management team and their advisors.

Who is promoting or marketing the product, what are their backgrounds, and are they licensed to sell the product? Have they been paid to promote the product?

The promotion and marketing of the product is being conducted by a variety of different partner companies, as well as active involvement of the LFE management team. The promotion and marketing of the product, the LFE token requires no specialist licenses or qualifications. Under certain situations a third party may be acting as a broker in the transaction, in which case they have been vetted by LFE and have demonstrated that they have the necessary qualifications and licenses to conduct business in the area or country concerned.

Where is my money going and what will be it be used for? Is my money going to be used to “cash out” others?

The contributions made to the LFE through the purchase of tokens will be used to take the initial minimal viable product (MVP) through a documented development process to deliver the full LFE Exchange capabilities described in the LFE whitepaper (insert link to whitepaper). Part of the funds raised will be used to cover the costs of setting up the LFE organization, the marketing and business development activities associated with the ITO and legal insight, review and resources to set up appropriate legal jurisdictions for carrying out LFE business across the globe.

What specific rights come with my contribution?

Ownership of the LFE token will enable to participate in LFE ecosystem as it evolved. This ecosystem is described in the whitepaper and includes ecosystem tools, such as the LFE digital wallet, the LFE payments system, the ability to earn LFE points, access to LFE events and LFE access passes to participating football clubs. Further more, having LFE tokens will enable you to gain access to a portal where, upon qualifying, you may be able to purchase equity in football clubs that are participating in the LFE Exchange.

Are there financial statements? If so, are they audited, and by whom?

To date, there are no financial statements that are publically available. At the close of the ITO, the LFE Exchange will have an audit completed by one of the big four global accounting firms and executive summaries of the report will be made available to contributors upon request.

Is there trading data? If so, is there some way to verify it?

There is no trading data for the token yet, as the exchange is not yet commercial. Approximately 6 weeks after the ITO is complete, contributors will receive instructions on how to access their digital tokens. During the iTO, when you make your contribution you will receive notification of exactly how many LFE tokens you have received for your contribution and the date/time that the transaction was completed.

How, when, and at what cost can I sell my contribution? For example, do I have a right to give the token or coin back to the company or to receive a refund? Can I resell the coin or token, and if so, are there any limitations on my ability to resell?

In general, all contributions made are final and reverse exchange is not possible. In the unlikely event that contributions were made in error, or ¬the wrong quantity was entered LFE Exchange will provide reasonable access to remediation, although this may incur a service change. LFE Exchange reserves the right to use its own judgment in such circumstances.

If a digital wallet is involved, what happens if I lose the key? Will I still have access to my investment?

If you lose the funds in your wallet during the transaction process for whatever reason, LFE Exchange will provide reasonable access to assist in the remediation of the situation. However the transaction takes place at the contributors risk, and LFE Exchange is not liable for misplaced funds.

If a blockchain is used, is the blockchain open and public? Has the code been published, and has there been an independent cybersecurity audit?

The LFE Platform will use the Ripple and Stellar networks to support token issuance, trades, and transfers. Built on distributed ledger technologies, these networks will clear in seconds and will support substantially higher transactions per second (~1500tps) than competitive networks used by Bitcoin (3-6tps) and Ethereum(15-50tps). LFE Tokens are the underlying economic unit of the LFE marketplace. LFE Tokens will be intended to be utility tokens that will help power the LFE platform. The platform code is proprietary and has not been published although the token issuance and smart contracts associated with the operation of the LFE tokens will be made publically available through appropriate technical channels (E.g. Reddit, Github etc.) Cybersecurity and the prevention of fraud, hacking, phishing are taken extremely seriously by LFE. Penetration tests and cybersecurity reviews and testing are carried out as part of the routine maintenance and assessment of the LFE network. The LFE and marketplace security posture will be independently audited to the PCI DSS certification

Has the offering been structured to comply with the securities laws and, if not, what implications will that have for the stability of the enterprise and the value of my investment?

The offering is that of a token, not a coin or security, and as such is not appropriate for consideration under securities laws. Exhaustive reviews have been undertaken by legal counsel and a statement explaining the legal review is available on the LFE web site at (insert address)

Is LFE a platform?

The LFE Exchange is a digital platform facilitating the efficient transfer between FIAT, cryptocurrencies, tokens and securities. By embracing the high standards for securities issuances, the LFE platform will create the basis for fan ownership as fans will be able to indirectly purchase equity in a football club and participate in their teams’ success. We believe this will open up many new possibilities in the sports world and may radically change the relationships between fans and their favourite teams.

Where is LFE incorporated?

LFE is incorporated in the LFE MARKET LTD. Its company registration number is 11097709.

Will any more tokens be issued after the ITO?

No , there will be no more tokens issued after the ending of the public ITO period.

How do I liquidate my LFE tokens?

There is no liquidation option within the LFE Ecosystem. The LFE tokens enable you to access goods, and services provided by the LFE Exchange.

How will the tokens be distributed?

-Once you have purchased your LFE token, you will receive an e-mail confirming the transaction, amount/date/time which will serve as your receipt. LFE tokens will be distributed to participants approximately 6 weeks after the close of the ITO. You will be able to store your tokens in the LFE digital wallet that you will given access to.

What are the costs associated with the LFE exchange?

The actual costs associated with running the LFE Exchange are expected to be an order of magnitude lower that that of a comparable conventional (non-blockchain) based exchange. The significant reduction in cost as matched by an increase in transaction speed, transparency and security. A more comprehensive description of how this is achieved is covered in the LFE Exchange whitepaper (page 20)

Are you launching your own blockchain?

No. The LFE Platform will use the Ripple and Stellar networks to support token issuance, trades, and transfers. Built on distributed ledger technologies, these networks will clear in seconds and will support substantially higher transactions per second (~1500tps) than competitive networks used by Bitcoin (3-6tps) and Ethereum (15-50tps). LFE Tokens are the underlying economic unit of the LFE marketplace. LFE Tokens will be intended to be utility tokens that will help power the LFE platform

How can I buy a LFE token?

You can buy your LFE tokens on-line through the existing LFE Exchange system. To gain access you need to visit www.lfe.com and submit your e-mail for registration. You will then receive detailed instructions on how to complete the registration process.

What can you buy with a LFE token?

The more LFE Token holders engage with their favourite clubs and leagues, the more LFE Points they will receive. LFE engagement services will include LFE Points, a blockchain enabled loyalty, rewards, and offers platform. LFE Contributors benefit through special discounts, exclusive offers, rewards and other incentives only available to LFE Token holders. LFE engagement campaigns will support a loyalty based scheme granting points for usage of tokens and specific offers relating to specific products and merchandise that shall act as a promotion to incentivise token usage on a wider basis within the LFE Group ecosystem.

How to sell a LFE token?

So, you don’t sell a LFE token, you exchange it for gear, use it to get privileged access or to be rewarded with on-pitch or in-stadium special events only open to LFE token holders

What is Blockchain Technology?

Blockchain is fundamentally a new type of database technology that is optimised to tackle a unique set of challenges. Historically, databases have been used as central data repositories by organisations to support transaction processing?and computation. However, databases are rarely shared between organisations due to a variety of technological and security concerns. Blockchain is a database (with copies of the database replicated across multiple locations or nodes) of transactions (between two or more parties) split into blocks (with each block containing details of the transaction such as the seller, the buyer, the price, the contract terms, and other relevant details) which are validated by the entire network via encryption by combining the common transaction details with the unique signatures of two or more parties. The transaction is valid if the result of the encoding is the same for all nodes and added to the chain of prior transactions (as long as the block is validated). If the block is invalid, a “consensus” of nodes will correct the result in the non-conforming node.

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